Let Others Speak For You
Getting endorsements that work . . . over and over again
Ask, thank, ask again.
Once you have written or extrapolated an endorsement, ask permission to use it. Then ask again every so often, perhaps with an updated version if desired. Don't just assume that saying "yes" now is a blanket approval for the rest of time.
Treat your endorser like you do a donor; send an appreciation letter from time to time, and if you send out a calendar or another small token gift, make sure your endorsers get one with a personal note of gratitude. This helps keep the bond they feel with your organization strong, and will help you stay top-of-mind throughout the year.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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