Let Others Speak For You
Getting endorsements that work . . . over and over again
Having more endorsements than you can use at any one time is a terrific problem to have. Even a non-famous person can be a great endorsement in the right circumstance (for example, to confirm that your work is best practice in a particular field), so cast your net wide.
Having many endorsements also means you aren't caught short if one of your endorsers gets in the press for all the wrong reasons. The more famous they are, the more likely controversy will spring up, it seems. So be ready to yank an endorsement if the situation warrants.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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