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Read the promotion carefully
Years ago, someone commented that a brochure for a one-day seminar to teach nonprofits how to design brochures and newsletters was so poorly designed, it was nearly unreadable. While the course presenter probably didn't design the promotion, the poor quality (small type, long blocks of copy and few visual cues to help you move through it) made the contents of the actual training seem suspect.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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