Stomach Trouble: How Much Should You Trust Your Gut?
"The days of launching a major fundraising program based on gut instinct are over."
After reading that comment recently, I immediately felt a bit sick to my stomach. After all, my "gut" has served me well over the last few decades. No, I haven't always gotten it right, but I've had a couple big wins and a lot of midsized victories.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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