Stomach Trouble: How Much Should You Trust Your Gut?

But, let's face it. The failures (and I've had some) are costly. That's money forever lost to programs for our nonprofits. And, our failures often make it harder to get budget to try again. (Fundraising flops live forever. Fundraising victories are too soon forgotten.)

So, if you don't have the budget for the kind of wonderful research that is available now to raise the odds that a fundraising campaign launch will succeed, and you have to resort to depending heavily on your gut, what can you do to mitigate your risk?