Stomach Trouble: How Much Should You Trust Your Gut?

Bottom line: There is no shortcut or simple Google search. But dig deep, and see what you can uncover and learn from.

Step 2: Main Course — Study your own numbers over and over again
What worked in the last 12 to 18 months? What failed? Now, ask yourself honestly what factors may have influenced those results. After all, a mailing that was fabulous in December did have the benefit of year end that a February mailing lacks. Your e-mail campaign that aligned with a current news story gets a great lift that can be hard to replicate.