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Take a few minutes to pat yourself on the back, and then tear into everything. Did you have a great story, a simple yet profound offer (i.e., feed a child for $5 a week) or another "hook" that positively skewed your results? Was a lousy response the result of poorly written copy or a vague offer? This isn't the stuff you write about on your annual self-evaluation; instead, it's an honest review that you do to help your gut function more successfully in the near future.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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