Stomach Trouble: How Much Should You Trust Your Gut?
Once you've read, listened to experts (or at least experienced colleagues), studied your findings and weighed options, go with your gut. At least by that point, you've got more driving your intestinal decision-making tool than a stale doughnut.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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