How the Recession Improved Our Lives
Yes, it really did. . . .
It's easy to say "We must never take our donors for granted," but harder to do when we aren't feeling the guillotine called "Recession" rubbing against our necks. But look at what you are doing differently now in the "thank you" department. Did your donors feel a positive difference? Can you really afford to give that up?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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