Is Your Holiday Mailing a Thumbs-Up (or Down)?

Of course, none of this is exactly revolutionary. You're a fundraising professional, so you know the importance of using multiple channels to secure and retain donors. You're constantly testing to find the next great acquisition approach or the key to reactivating lapsed donors.

But we're all constantly refining to get even better. So here are a few areas where I see improvements are merited — and a couple of rave reviews — from the fundraising mail and e-mail I've received in the last few weeks.