Is Your Holiday Mailing a Thumbs-Up (or Down)?

Thumbs Down: Type too small or reversed out of color
Yes, this is a curmudgeonly middle-aged comment, but why do we ask donors to work so hard to read our letters? Surely there are a few sentences that can be cut so we don't go smaller than 12-point type. And while reversed type may look great, if it can't be easily read, it has no place in fundraising mailings.