Is Your Holiday Mailing a Thumbs-Up (or Down)?
There's a lot to love in the mailbox and inbox these days, but …
Resolve that for 2013 your mail will be easy to read. Even if your donors are all under 50, they will probably enjoy your letters more if they are simpler to read.
Thumbs Up: Quality (and useful) freemiums
I have received some beautiful calendars this year and a few sets of address labels that I am proud to use. I'm reminded of the organization and its mission, and left with a positive impression.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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