Is Your Holiday Mailing a Thumbs-Up (or Down)?
There's a lot to love in the mailbox and inbox these days, but …
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Thumbs Down: E-mail that doesn't deliver on the promise
I took a minute today to look at an e-mail I received from a nonprofit and decided to send one of its e-cards. However, I nearly gave up because the link didn't work. Once I finagled my way in, there were some instructions that must have been top secret since they didn't show up until I hit send — and my effort was rejected due to my inadvertent errors.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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