Is Your Holiday Mailing a Thumbs-Up (or Down)?

I stuck to it and sent my e-card, but my impression of the nonprofit was less favorable than it should have been. Don't forget to check everything twice before sending out an e-mail to increase the likelihood that you'll make your donor happy he or she took the time to open it.

Thumbs Up: Enough correspondence to keep me informed but not overwhelmed
I hear regularly from some of the nonprofits I support. But others are over-the-top in terms of frequency (think one letter every eight days; thank goodness I never gave them my e-mail address). And yes, some mail and e-mail me so infrequently that I forget about them for weeks, even months.