Is Your Holiday Mailing a Thumbs-Up (or Down)?
There's a lot to love in the mailbox and inbox these days, but …
Donors care about our work — or they would never have given in the first place. It's great when a nonprofit thoughtfully sends out information that feels "just right" in terms of quantity. Of course, how much this is varies by donor, so being responsive to a request for less mail is a wonderful way to build a deeper friendship.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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