It's 'Back to Acquisition' Time!
Three questions to ask yourself before you jump in.
So, get ready to invest in some acquisition this fall - but first ask yourself these three questions.
1. How many donors do I need to acquire?
While "as many as possible" sounds like the right answer, it's actually a little more complicated than that. Bottom line, to stay even, you have to replace all the donors you lost to attrition. To grow, you need to replace all of those and then add more.
- Companies:
- Time Inc.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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