It's 'Back to Acquisition' Time!
Three questions to ask yourself before you jump in.
Figure out how many donors you are losing a year, and how many you are acquiring through events, your website, referrals, organic growth and other sources. Often, the first number (donors that attrite) is greater than the second. The difference between these two numbers is the bare minimum you need to acquire to stay even.
- Companies:
- Time Inc.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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