It's 'Back to Acquisition' Time!
Three questions to ask yourself before you jump in.
2. What strategies will bring in more?
There are some strategies that acquire more donors than others, but they have some "baggage," so you want to think this through carefully. For example, offering a premium (a small gift in exchange for a donation) or a freemium (a small gift that is mailed with the appeal - address labels or note cards, for example) is usually a good way to get a higher response.
- Companies:
- Time Inc.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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