It's 'Back to Acquisition' Time!
Three questions to ask yourself before you jump in.
You may also choose an offer that brings in more gifts, either because it is more attractive than another offer or easier for the potential donor to visualize (i.e., feed a child vs. provide psychological counseling to a teenager), or because you gave it a low price point (i.e., feed a child for only 50 cents).
- Companies:
- Time Inc.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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