It's 'Back to Acquisition' Time!

3. Can I afford to cultivate the donors we acquire?
So, here's the downside to the options you considered in Question 2. If you choose premiums or freemiums, your initial cost will probably be higher, and you may acquire donors who are really not interested in your cause, but wanted the gift (or to not feel guilty using the freemium). Can you continue to offer premiums or freemiums to keep them engaged? I once worked for a nonprofit that essentially ran a "book of the month club." The title we offered had a significant impact on fundraising response rates, so I was constantly looking for the next great book to offer.