It's 'Back to Acquisition' Time!
Three questions to ask yourself before you jump in.
Asking for a smaller initial gift may lead to new donors who are conditioned to give small amounts. Continuing to cultivate a $5 donor will quickly eat up your budget, and your overall net income will decline as you send out more solicitations and get smaller average gifts.
Acquiring donors by inviting them to support your most exciting program could create a group of supporters who are only committed to a program that is not central to your mission, and who are disinterested in the bulk of your work.
- Companies:
- Time Inc.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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