It's 'Back to Acquisition' Time!
Three questions to ask yourself before you jump in.
These three questions aren't meant to discourage you from efforts to acquire new donors this fall. After all, donor acquisition really is a life-or-death matter for a nonprofit. The purpose of considering these questions is to lead to the best answer for your organization. What can you afford to do? ("Nothing" is not the right answer; that's a ticket to obsolescence.)
- Companies:
- Time Inc.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
