Jargon is the Bane of Fundraising
Am I communicating - or simply making noise?
I get a lot of direct-mail and e-mail fundraising at my house. That's by design. I donate, and I actually get excited when one of the organizations I support rents my name to others. I totally agree with Axel Andersson, a German direct-marketing entrepreneur, who said, "Creating direct mail without studying other people's successful direct mail is like trying to do brain surgery without studying brains."
- Companies:
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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