Jargon is the Bane of Fundraising
Am I communicating - or simply making noise?
A new book crossed my desk a few weeks ago. It's one of those short books that takes minutes to read but can keep you thinking long after you close the cover. "Native Tongue," by David L. Goetz, is all about "translating your message into the language of prospects," according to the subtitle.
I recently logged onto a website in Portuguese. Because I truly wanted to learn about the organization (a nonprofit in Brazil), I let Google translate it for me. Parts of it were crisp and clear; other parts were downright hilarious.
- Companies:
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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