Jargon is the Bane of Fundraising
Am I communicating - or simply making noise?
In other words, we focus on the part of our work that is common to many instead of what we do that is unique and one of our core competencies.
One of the worst offenders of this is our teasers and subject lines. Cover up the logo and it's hard to decide which of five (or more) organizations it came from.
- Companies:
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
