Jargon is the Bane of Fundraising
Am I communicating - or simply making noise?
When was the last time a fresh idea from a nonprofit made you proud to be part of this industry? Are we content with highly overused phrases in fundraising copy instead of always looking for a better way to say it?
I'm short on answers, but after seeing the dearth of creativity in the fundraising hitting my inbox and mailbox, I'm challenging myself to find ways to communicate what's unique instead of falling back on what's commonplace. I think donors want to be excited about making a difference (a much overused phrase!). How can I help them do that?
- Companies:
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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