Keeping an Industry Scandal From Tarnishing Your Organization
If you are in a position to address problems that surface, work with the appropriate people to make the changes that increase your donors' confidence that you are above the taint of scandal and worthy of support.
Do some navel gazing
Are you ethical in your fundraising efforts? Are you careful not to skew information, exaggerate, use outdated information that is far more dramatic than today's reality, tell donors what they want to hear instead of what is truth or reveal confidential information?
- Companies:
- AFP
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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