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The Association of Fundraising Professional's Code of Ethical Principles and Standards has to be signed annually when a member renews his or her membership. Whether you are a member or not, this is an important document to read and use as the basis of some soul-searching. The end does not justify the means, even if the "end" is more money for your great mission.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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