Keeping an Industry Scandal From Tarnishing Your Organization

Be proactive and be honest
If you fear something is going to come under the microscope of media scrutiny, put a plan together immediately for dealing with it. Decide who will be your spokesperson(s) and what the talking points are. Write up responses for your donor service team members, and explain the situation to them so they can honestly be your advocates if and when they receive questions. Being caught off guard when a donor calls is embarrassing for your team members and can be devastating if they accidently blurt out bad information.