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If you made a mistake, be prepared to admit it. Denial or vague responses will backfire. I take a three-pronged approach to problems: Figure out what went wrong. Figure out how to fix it. Then figure out how to keep it from ever happening again. This approach recognizes that mistakes happen, but it proactively looks to keep them from happening twice.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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