Lessons About Fundraising From the Seat of a Bike
Very little has changed. We're still a middle-aged couple wearing tourist T-shirts and our Teva sandals. Oh, but did I mention? For Christmas, we replaced our 17-year-old bikes and got modern-day road bikes. All of a sudden, we're part of the "in crowd." We look serious — so we're taken seriously.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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