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This observation got me thinking about fundraising and how it is similar. Here are some of my thoughts while this old dog sat on a hard, tiny (and yes, I confess, not overly comfortable) bike seat, peddling away the miles and pondering new tricks.
Look the part
Smaller nonprofits often wonder how they can compete with the glitzy mega-charities that seem to be gathering positive press every other day. My recommendation? Start looking like a serious nonprofit. Sometimes we have to start acting like who we want to be when we grow up, instead of waiting to actually get there before we act the part.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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