Lessons About Fundraising From the Seat of a Bike

Just like having the "right" bike gave my husband and me a measure of acceptance from the "serious bike-riding club," thinking about your fundraising with a bigger mind-set can help your nonprofit increase its funding base. Instead of thinking car washes and bake sales, think about sitting down with a potential major donor and presenting a well-crafted case for support. Prepare a brochure that looks like you're serious about your mission. Ask for endorsements from people whose opinions carry weight in your donor community.