Lessons About Fundraising From the Seat of a Bike
Watch your pace
When we start off on a bike ride, we know where we're going, and we know that means we have to have enough left in us to get back home. For us, that can mean an occasional break for water or even a granola bar. For the fundraiser, it means avoiding "slash and burn" techniques that destroy donor retention.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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