My Mailboxes Runneth Over

Most e-mailers "get it," but a few don't.
Just because e-mail is cheap (compared to direct mail, at least), that isn't an excuse to bombard me. Four e-mails in eight days is too much, in my opinion. I don't hear from family members that often.

In the old days, we used to mail direct mail to a person until he or she said "Stop!" Then we removed the person from our list (supposedly, in some cases). We figured out that "mailing too much" didn't have to be all or none, and we started to offer our donors the opportunity to select the mailing frequency that best met their needs. In other words, we "stepped them down," still mailing to them, but doing it less frequently.