My Mailboxes Runneth Over
But is anyone listening?
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Alas, with the e-mail I looked at, we're mostly back to the "all or none" mentality. I either get your mail or I unsubscribe. I can't tell you to only mail me every other week, or just send your e-news. My choices are to unsubscribe, add you to my junk mailers list, create a rule to automatically move your messages to my deleted folder, or ignore the vast majority of your messages. Why aren't we offering "control" to our donors, instead of assuming they will just take anything we send them?
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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