My Mailboxes Runneth Over
But is anyone listening?
The good news is, these complaints don't apply to everyone - and most importantly, they are fixable. Take a look at your e-mail and direct mail - and look at what "the competition" is sending out, too. (You are donating so you get mail, right?!!) How can you make your fundraising messages break out of the clutter, and do even better?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
