Observations on Fundraising
Becoming more attuned to data and donors.
For a class I am currently taking, I have been working on my observation skills. This involves going a few times a week to a local diner and observing the behaviors of the regulars who sit at the counter. It's been eye-opening — and a reminder of how much I miss when I am lost in my own world of copywriting, editing, strategizing and reading.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
