Observations on Fundraising

So, in an effort to "open my eyes" more to the world, here are a few observations I've made this week that relate to our work as fundraisers.

We don't lack data; we lack time to absorb and use it
Most database management systems for nonprofits have dozens of reports available at the touch of a button. Some are useful, some are interesting and some … well, they are just downright confusing.