Observations on Fundraising

My apologies to those of you who have heard me say this before, but it bears repeating. As fundraisers, we are like Hans Brinker, who discovered the leak in a dike in Holland and plugged it with his finger. Every day, we come in to work and check our "dike." Some leaks are obvious — for example, donors are lapsing faster than we can replace them. Some are more subtle.