Observations on Fundraising

We don't lack external information, either
It seems that a few times a week I see an article about a new survey, research report or analysis that pertains to fundraising. Each one promises to offer value to me — and I suspect most do. But time is limited, and the data, it seems, isn't.

Consider selecting a few regularly updated reports, and make it a priority to read and study them. Choose ones that have consistently provided you with actionable information or great ideas that apply to your mission, donor file size or interests, and that come from respected sources. Make it a point to read these immediately when they come out, and identify learnings that you can put into action within days.