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If you have a larger staff, assign some of the other reports to your colleagues, and create a standard way for everyone to share learnings. That way, everyone benefits from all the options, but no one person has a reading stack that stretches to the ceiling.
I contend it's better to read a few things and apply them quickly than attempt to read everything — and accomplish little of it.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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