Observations on Fundraising
Becoming more attuned to data and donors.
As fundraisers, let's always ask, "Is this going to be appreciated by the donor?" Did we avoid great design that renders the copy unreadable? Is the packaging easy to open? Do the images load quickly on our website or in our e-mails? Are we accurately representing our work? Are we respecting our donors' time by honoring their expressed wishes about mail volume?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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