Observations on Fundraising
Becoming more attuned to data and donors.
As I watch my group of regular diners for the next few weeks, I'll be noticing their habits and preferences. Our donors deserve the same careful observation. After all, they are the real people behind our paychecks.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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