Prepare for a Prosperous End-of-Year (Part 1)
Now is the time to make sure you're ready
Here's the first half of my list of things to take a look at now to make sure you're on your donors' radar come Dec. 31 (or the few weeks before). Watch this newsletter for more suggestions in a week.
"Stress test" your website
Is your website easy for a first-time visitor to use? Is the "Donate Now" button prominent, or does it get lost among the other competing messages? When a donor clicks the donation button, will he or she immediately get to an easy-to-complete form that makes giving simple?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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