Prepare for a Prosperous End-of-Year (Part 1)
Now is the time to make sure you're ready
I just looked at the websites of five large nonprofits, chosen randomly from the stack of mail I've received lately. The first dollar amount offered in the ask string on one site was $1,000. I know we like to encourage upgrading, but that amount seems pretty aggressive to me. Is your ask string appropriate for your donor base?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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