Prepare for a Prosperous End-of-Year (Part 1)
Now is the time to make sure you're ready
Another site had a prominent "Donate Now" button, but that took me to a page where I had to again click "Donate Now." Wasn't telling you once enough?
A third had several paragraphs of copy before I got to the donation form, and a fourth decided to hide the words "Donate Now" in the midst of a lot of other copy. Making a potential donor work too hard may not be the best strategy for getting that last-minute 2012 gift.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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