Prepare for a Prosperous End-of-Year (Part 1)
Now is the time to make sure you're ready
I know it's always easy to complain, so for balance take a look at Paralyzed Veterans of America's website (www.pva.org) — I love its "Donate Now" button!
Bottom line — what are potential donors seeing when they go on your website to donate? Is it logical to them (not just to you or to your tech staff)? Ask a few non-staff members to test-drive it for you and give you honest feedback. A few tweaks now can help ensure donors find it easy to give to you online this year-end.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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