Prepare for a Prosperous End-of-Year (Part 1)
Now is the time to make sure you're ready
Review your receipting process
Are you prepared to handle a large increase in donations at year-end? Will you be able to send out a timely "thank you" that refers to the project designated by the donor? Do you have enough forms and envelopes on hand? I've seen the same donor send a gift in in early December, and then use the return envelope in the receipt to send a second gift before year-end. Does your system encourage that kind of generosity?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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