Prepare for a Prosperous End-of-Year (Part 2)

Plan your appeal schedule for the rest of the year
Maybe you have a terrific schedule and you're clicking right along. Maybe you have a pretty good schedule but you've fallen behind. Or maybe you're more into "spontaneous communication."

If you're in one of the last two categories, now is the time to look at the schedule (or scratch one out on a napkin) and ask yourself what is really, truly feasible between now and Dec.31. If you're behind, don't panic - just cancel the least important communications and, starting today, be on schedule for the critical ones that will generate year-end gifts. It's more important to get the e-appeal out in late December than to try to catch up on the late August one that never came together.